NVC Alum, Asma Shethwala Yu, Launches Company

February 26, 2024

Image of Asma Shethwala

Asma Shethwala Yu, a 2019 New Venture Competition (NVC) alum, has recently launched her company, ASY Maternity!

ASY Maternity is an intimate premium clothing brand that combines functionality, comfort and exclusive print styles designed for mothers in mind, as well as intimate loungewear that can be enjoyed by all women. One Washington D.C. customer shared on Google Reviews, “From the soft hand of the fabric, beautiful prints and colors, and superb fit, it transitions well through different phases of life, including maternity, post-partum, and beyond. I highly recommend ASY Maternity for their superior products and great customer service!"

The CEO & Founder, Asma, who participated in both Pitch George and NVC, still carries the experiences she had in the competitions, sharing “it sharpened my presentation and public speaking skills, and the critical feedback I received from the judges and peers were truly invaluable.” 

Asma utilized the OIE resources during the process and encourages students to reach out, saying, “OIE was a phenomenal resource in that it provided a platform to test out my ideas, to be in front of a crowd, and most importantly, a place where you 'find your people.'”

Check out her website here or at the Serenity Gift Shop at Sibley Memorial Hospital in D.C.!