Sabrina Clebnik, a 22-year-old graduate student from George Washington University and a native of Newton, Massachusetts, is the creative force behind Clebby's, a recently launched brand specializing in box mixes for brownies and lemon pound cake with a fresh twist. These innovative products made their debut on store shelves just a few days ago.
Sabrina's journey into the culinary world started in 2021 when she found herself back home due to unforeseen circumstances. It was during this time that her father was involved in opening a new business. Intrigued by the opportunity, Sabrina asked to lend a hand.
As an intern, one of her initial tasks was to research and determine the ideal product mix for the business. Given her passion for baking, Sabrina naturally began searching for a brownie product infused with a certain ingredient. However, she quickly realized that such a product was scarce in the market.
Driven by her deep affection for brownies, Sabrina embarked on a mission to craft something extraordinary. Recognizing the need for pioneering advancements in the realm of baking mixes, she immersed herself in thoughtful contemplation and was struck by an innovative idea—a brand-new breed of baking mix.
With unwavering inspiration and determination, Sabrina christened her venture Clebby's, paying homage to a cherished nickname she earned during her memorable stint at summer camp. Thus armed with a name, she embarked on an expedition of recipe development. Her ultimate aim was to create a delectable and convenient baking mix that would captivate a wide spectrum of individuals.
While Clebby's products continue to captivate attention and popularity, it is imperative to highlight that the company's core focus lies in providing an assortment of delightful treats that cater to diverse preferences and dietary requirements. By offering top-tier box mixes, they empower customers to infuse their own personal flair into the baking process.
Sabrina Clebnik's unwavering passion for baking, coupled with her aspiration to introduce something truly distinctive to the market, has propelled Clebby's to success. With their trailblazing approach and unwavering commitment to crafting gratifying experiences, Clebby's is poised to engrave its name as a household staple in the realm of baking. So, when your craving for a delightful treat arises, be on the lookout for Clebby's products gracing the store shelves. Prepare yourself for a tantalizing surprise that surpasses the realm of a conventional brownie experience.
"Recently featured in the Boston Business Journal and winner of the New Venture Competition and track for the Best Food & Beverage Venture"
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Sabrina Clebnik
Sabrina is a senior in GWSB majoring in Business with concentrations in Entrepreneurship and Public Policy and will soon begin her Masters's in HR Management at GW School of Business. She is the Student Events Assistant in GW’s Office of Innovation and Entrepreneurship supporting the Student Entrepreneurship team in bringing educational and experiential opportunities to the GW community.
Sabrina assists in the execution of the New Venture Competition (NVC), GW Innovation Exchange, and the Innovation and Entrepreneurship (I+E) Lab. Prior to joining the OIE, Sabrina was a 2022 New Venture Competition winner. Her NVC success has given her the resources to launch her venture, Clebby's.