Navigating Customer Segments & Buying Ecosystem

One of the most important questions in entrepreneurship is: Who is your customer?

This workshop teaches students how to identify and prioritize specific customer segments rather than targeting broad markets. Participants learn how to narrow customer groups using demographic, psychographic, behavioral, and organizational filters while also understanding the broader buying ecosystem that influences purchasing decisions.

Date: September 18th, 2026

Time: 12:30 P.M - 2:00 P.M

Place: Duques 359