Highlighting your Unique Value Proposition

Learn how to identify problems within your market and plan out opportunities for your venture!

This workshop focuses on understanding what customers are trying to accomplish and where opportunities exist to create value. Using the Job Process Mapping framework, students analyze how customers currently complete important tasks, identify pain points and inefficiencies, and formulate hypotheses about how a solution might improve the process.

Date: October 2nd, 2026

Time: 12:30 P.M - 2:00 P.M

Place: Duques 359