Fundamentals of Customer Discovery

Learning who your customer is and how your idea serves them is a crucial first step in launching your venture.

Customer discovery is the foundation of evidence-based entrepreneurship. This workshop ties all of the previous lessons learned and teaches students how to validate or invalidate assumptions by conducting structured interviews with potential customers. Participants learn how to ask effective questions, uncover insights, identify patterns, and use customer feedback to improve their venture concept.

Date: October 9th, 2026

Time: 12:30 P.M - 2:00 P.M

Place: Duques 359