Customer Segments & Job Process Mapping Fundamentals

🔍 Who are you building for—and why does it matter? Join us for Fundamentals of Customer Segmentation and Jobs-to-be-Done Frameworks! This session dives deep into understanding your customer, breaking down what drives their decisions, needs, and behaviors.

💡 Learn to map the buyer journey, build personas, and use tools like TAM/SAM/SOM to size your market and sharpen your business thesis. Walk away with practical frameworks to turn insights into action!

Date: September 26th, 2025

Time: 12:30 P.M - 2:00 P.M

Place: Virtually

This event may apply as an Innovator's Academy Core Session - 1 point