Program Materials

NSF SBIR Topics, https://seedfund.nsf.gov/portfolio/

Videos

These short videos from Steve Blank provide helpful tips and examples for preparing for your customer interviews during the Introduction to I-Corps and I-Corps Phase 0 courses:

1. Pre-Planning Pt. 1 (4:55)
2. Interviews Pt. 1 (5:40)
3. Interviews Pt. 2 (3:49)
4. Asking the Right Question (2:37)
5. Assuming you know what the customer wants (1:56)
6. Understanding the Problem (the right way) (3:22)
7. Customers Lie (2:37)
8. The Distracted Customer (3:12)
9. Engaging the Customer (3:37)
10. Customer Empathy (2:25)
11. The User, the Buyer & the Saboteur (2:24)
12. Death by Demo 1 (2:18)
13. Death by Demo 2 (1:45)

For a more detailed explanation of Customer Discovery and the Lean Startup, here are some short videos of Steve Blank from the Kauffmann Founders School. 

• http://www.entrepreneurship.org/Founders-School/The-Lean-Approach/Getting-Out-of-the-Building-Customer-Development.aspx
• http://www.entrepreneurship.org/Founders-School/The-Lean-Approach/Customer-Development-Data.aspx
• http://www.entrepreneurship.org/Founders-School/The-Lean-Approach/Minimum-Viable-Product.aspx

Textbooks

	Value Proposition Design Authors:  Alexander Osterwalder, Yves Pigneur, Greg Pernarda & Alan Smith A free download of the first chapter of the book is available at https://strategyzer.com/value-proposition-design?_ga=1.152090042.2059273423.1389715841
	Talking to Humans Author: Giff Constable A free download of the book is available at http://www.talkingtohumans.com/
	Business Model Generation Authors: Alexander Osterwalder & Yves Pigneur A free download of the first chapter of the book is available at http://businessmodelgeneration.com/book
	The Startup Owner’s Manual Authors: Steve Blank & Bob Dorf