Program Materials

NSF SBIR Topics,


These short videos from Steve Blank provide helpful tips and examples for preparing for your customer interviews during the Introduction to I-Corps and I-Corps Phase 0 courses:

  1. Pre-Planning Pt. 1 (4:55)
  2. Interviews Pt. 1 (5:40)
  3. Interviews Pt. 2 (3:49)
  4. Asking the Right Question (2:37)
  5. Assuming you know what the customer wants (1:56)
  6. Understanding the Problem (the right way) (3:22)
  7. Customers Lie (2:37)
  8. The Distracted Customer (3:12)
  9. Engaging the Customer (3:37)
  10. Customer Empathy (2:25)
  11. The User, the Buyer & the Saboteur (2:24)
  12. Death by Demo 1 (2:18)
  13. Death by Demo 2 (1:45)

For a more detailed explanation of Customer Discovery and the Lean Startup, here are some short videos of Steve Blank from the Kauffmann Founders School. 



Value Proposition Design

Authors:  Alexander Osterwalder, Yves Pigneur, Greg Pernarda & Alan Smith

A free download of the first chapter of the book is available at

Talking to Humans

Talking to Humans

Author: Giff Constable

A free download of the book is available at                 


Business Model Generation

Authors: Alexander Osterwalder & Yves Pigneur

A free download of the first chapter of the book is available at

The Startup Owners Manual

The Startup Owner’s Manual

Authors: Steve Blank & Bob Dorf


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